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Practical, specific insights for advisors and consultants on positioning, pipeline, and growth, built on proven marketing and business development practices and hands-on professional experience.
A practical breakdown of how to build a LinkedIn client acquisition system for B2B advisory and service firms: networking, profile, content, and outreach.
Read more →An interview on B2B communications in the energy sector: decision-making with up to seven stakeholders, a leader's personal brand as a negotiation asset, and practical LinkedIn advice for entering European markets.
Read more →More articles added as they're written.